There has been a lot of hype and anticipation for Tesla’s Model 3 mass market entrant to the electric car industry. While enthusiasts have been guessing at its release date for more several months now, our long wait has nearly come to an end.
Elon Musk’s goal has always been to bring electric cars into the mainstream, by starting first with its high-end Roadster model, and gradually building economies of scale until the timing and technology infrastructure were just right.
- 2008 – Tesla releases the high-end Roadster super car in 2008
- 2012 – Tesla releases the luxury Model S in high-volume production after moving into the famous Fremont, CA NUMMI plant
- 2015 – Model X SUV is released in limited production
- 2016 – Tesla’s affordable mass market Model 3 begins taking pre-orders
As of this afternoon, Tesla has released an e-mail announcing that the big announcement will take place this March 31st in addition to the start of online reservations.